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6-K ·Filed May 28, 2026

ATHM

Autohome Inc.
BEARISH
Impact 7/10
Horizonweeks Processed5mo ago SEC0001193125-26-242898
Notable filing: 6-K
Actionable Insight ▼ Bearish

The steep decline in revenue and earnings underscores worsening fundamentals in Autohome's core advertising and dealer subscription businesses amid a challenging Chinese auto market. The dividend and buyback provide limited support; traders should watch for further guidance cuts or strategic pivot announcements in upcoming quarters.

DirectionBearish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
ATHM ▲ +28.44% at T+60d
SHORT call ✗ call lost -28.44% · α vs SPY -26.70% · entry $17.30 → $22.22
Entry = T+0 close
May 28, 2026
via day close
T+1d
+0.92%
call -0.92% · α -0.69%
$17.46
settled 5mo ago
T+5d
+1.45%
call -1.45% · α -1.13%
$17.55
settled 5mo ago
T+20d
+7.28%
call -7.28% · α -10.43%
$18.56
settled 4mo ago
T+60d
+28.44%
call -28.44% · α -26.70%
$22.22
settled 2mo ago

Price Chart

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Executive Summary

Autohome reported Q1 2026 net revenues of RMB1,048.4 million, down 27.9% YoY, and net income attributable to Autohome of RMB44.3 million, down 87.6% YoY, reflecting a sharp deterioration in advertising and lead generation revenues. The board declared a $0.66/ADS dividend and continues share repurchases ($62.3M to date), but these capital return measures do not offset the fundamental decline.

Key Facts

  • Net revenues fell 27.9% YoY to RMB1,048.4 million (US$152.0 million) in Q1 2026
  • Net income attributable to Autohome plunged 87.6% YoY to RMB44.3 million (US$6.4 million)
  • Operating loss of RMB34.4 million vs operating profit of RMB233.4 million in Q1 2025
  • Revenue declined across all segments: media services -32.8%, leads generation -22.0%, online marketplace -32.5%
  • Adjusted net income (Non-GAAP) fell 57.4% YoY to RMB179.2 million
  • Board approved a cash dividend of US$0.66 per ADS, aggregate ~RMB0.5 billion, payable in July 2026
  • As of May 22, 2026, the company had repurchased 3,465,236 ADS for ~US$62.3 million
  • Cash and equivalents + short-term investments of RMB20.04 billion as of March 31, 2026

Financial Impact

Revenue down 27.9% YoY; net income down 87.6% YoY; operating income swung from +RMB233.4M profit to -RMB34.4M loss

revenuenet incomeoperating incomeearnings per share

Risk Factors

  • Further contraction in automaker advertising budgets
  • Increased competition from other auto platforms
  • Macroeconomic headwinds in China dampening auto sales
  • Execution risk in new initiatives (overseas expansion, new retail)

Market Snapshot

Exchange
NYSE
Sector
Services-Computer Processing & Data Preparation
Analyst Consensus
44% bullish (18 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 9 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001193125-26-242898
Document: d142685dex995.htm0001193125-26-242898
Document: d142685dex993.htm0001193125-26-242898
Document: d142685d6k.htm0001193125-26-242898
Document: d142685dex991.htm0001193125-26-242898
Document: d142685dex994.htm0001193125-26-242898
Document: 0001193125-26-242898-index-headers.html0001193125-26-242898
Document: 0001193125-26-242898-index.html0001193125-26-242898
Document: 0001193125-26-242898.txt0001193125-26-242898
15 reports for ATHM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for ATHM — sortable, filterable
TypeNow
Oct 23, 2026
4d ago
6-K
NEUTRAL ★ 1/10
$20.36awaiting T+20—$20.33 (−0.15%)
Oct 20, 2026
6d ago
Institutional Cluster
NEUTRAL ★ 3/10
$19.95awaiting T+20—$20.33 (+1.90%)
Oct 14, 2026
13d ago
6-K
NEUTRAL ★ 2/10
$20.14awaiting T+20—$20.33 (+0.94%)
Oct 1, 2026
25d ago
Insider Cluster
NEUTRAL ★ 2/10
$20.56awaiting T+20—$20.33 (−1.12%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$21.55 $20.56▼ −4.59%▼ −3.41%$20.33 (−5.66%)
Aug 20, 2026
9w ago
6-K
BEARISH ★ 6/10
$22.12 $21.17▲ +4.29%▲ +4.29%$20.33 (+8.09%)
Jul 31, 2026
12w ago
6-K
NEUTRAL ★ 2/10
$23.22 $22.83▼ −1.68%▼ −4.67%$20.33 (−12.45%)
Jun 23, 2026
18w ago
6-K
NEUTRAL ★ 2/10
$18.37 $21.43▲ +16.66%▲ +15.50%$20.33 (+10.67%)
May 29, 2026
21w ago
6-K
NEUTRAL ★ 3/10
$17.46 $19.00▲ +8.82%▲ +10.61%$20.33 (+16.44%)
May 28, 2026
21w ago
6-K
BEARISH ★ 7/10
$17.30 $18.56▼ −7.28%▼ −10.43%$20.33 (−17.51%)
Showing 10 of 15

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Report published May 28, 2026