Monitor for the official launch of the ASE App by end of Q3 2026, particularly during the Coaches Open event on August 27, 2026. The key catalysts are user adoption metrics and any subsequent disclosure of subscription revenue or the revenue share percentage. The December 31, 2026 deadline for app launch is a critical milestone; failure to meet it could trigger termination by USTA.
Price Chart
Executive Summary
Agassi Sports Entertainment Corp. (AASP) announced a multi-year commercial agreement with the USTA and USTA Coaching, Inc. to integrate USTA's proprietary coaching content, philosophy, and methodology into ASE's AI-powered mobile tennis training app, which is being developed in collaboration with IBM. The agreement includes a revenue share on subscriptions from USTA members, complimentary subscriptions for USTA Pro/Pro Plus members, and speaker engagements by Andre Agassi and Darren Cahill. This partnership provides ASE with official content from the national governing body of tennis, lending credibility to its pre-revenue app, but the financial impact is contingent on the app's launch and user adoption, which are currently unquantifiable.
Key Financial Metrics
Key Facts
- ASE entered a 3-year commercial agreement with USTA Coaching to use proprietary coaching content to train its AI-powered mobile app.
- USTA Coaching will provide content, 4 promotional messaging opportunities, and quarterly promotional communications.
- ASE will provide a revenue share (undisclosed percentage) of Net Subscription Revenue from USTA-channel subscriptions.
- ASE will provide complimentary subscriptions to USTA Pro/Pro Plus members (capped at an undisclosed number) and a discount (undisclosed percentage) for eligible USTA members.
- Darren Cahill will speak at the USTA Coaches Open on August 27, 2026; Andre Agassi will speak at a future event by August 31, 2027.
- ASE must use commercially reasonable efforts to launch the app by end of Q3 2026 and officially launch it during the Coaches Open event.
- The agreement can be terminated immediately by USTA if ASE fails to launch the app by December 31, 2026.
- The app is being developed in collaboration with IBM, as stated in the press release.
- The agreement acknowledges that complete removal of USTA Coaching Content influence from an AI model is not technically feasible.
- No financial figures (revenue, EPS, margins, deal values) were disclosed in the filing.
Financial Impact
No specific financial figures disclosed; revenue share percentage, discount percentage, and subscription cap are redacted. Financial impact is contingent on app launch and user adoption.
Risk Factors
- App launch may be delayed or fail to meet the December 31, 2026 deadline, triggering termination by USTA.
- User adoption and subscription revenue are unproven; the revenue share arrangement may generate immaterial income.
- The agreement contains complex AI-related post-termination obligations that may be difficult or costly to fulfill.
- The company is pre-revenue and trades on the OTC market, implying higher risk and lower liquidity.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 6 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001493152-26-036868 |
| Exhibit: ex99-1.htm | 0001493152-26-036868 |
| Document: form8-k.htm | 0001493152-26-036868 |
| Document: 0001493152-26-036868-index-headers.html | 0001493152-26-036868 |
| Document: 0001493152-26-036868-index.html | 0001493152-26-036868 |
| Document: 0001493152-26-036868.txt | 0001493152-26-036868 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 8-K | — | awaiting T+20 | — | — |
Oct 20, 2026 5d ago | SC 13D/A | $5.20 | awaiting T+20 | — | $5.20 (−0.00%) |
Oct 19, 2026 7d ago | 8-K | $5.00 | awaiting T+20 | — | $5.20 (+4.00%) |
Oct 1, 2026 25d ago | 8-K | $5.00 | awaiting T+20 | — | $5.20 (+4.00%) |
Sep 24, 2026 4w ago | SC 13D/A | $4.75 $5.50 | ▲ +15.79% | ▲ +16.21% | $5.20 (+9.47%) |
Aug 13, 2026 10w ago | EFFECT | $6.30 $5.70 | ▲ +9.52% | ▲ +7.78% | $5.20 (+17.46%) |
Aug 10, 2026 11w ago | S-1/A | $6.20 $5.50 | ▲ +11.29% | ▲ +10.23% | $5.20 (+16.13%) |
Aug 10, 2026 11w ago | 8-K | $6.20 $5.50 | ▼ −11.29% | ▼ −10.23% | $5.20 (−16.13%) |
Aug 4, 2026 11w ago | 8-K | $6.50 $6.22 | ▼ −4.31% | ▼ −3.07% | $5.20 (−20.00%) |
Jul 30, 2026 12w ago | 8-K | $6.40 $6.50 | ▲ +1.56% | ▼ −2.40% | $5.20 (−18.75%) |
US Market Status
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