Safety is Not For Sale Act

The Safety is Not For Sale Act prohibits sellers from offering optional safety features for motor vehicles to first purchasers unless the feature is sold separately from non-safety features or as standard trim equipment, and the cost is clearly disclosed. It grants enforcement powers to the Federal Trade Commission and allows state attorneys general to bring civil actions for violations.

Sec. 2, Prohibition on certain sales practices: A person may not offer an optional safety feature to a first purchaser unless it is offered separately from any non-safety feature or as standard trim equipment, and the cost is clearly disclosed. This takes effect 180 days after enactment. Violations are treated as unfair or deceptive acts under the Federal Trade Commission Act, which the Commission enforces. State attorneys general may bring civil actions to enjoin violations, enforce compliance, obtain penalties, damages, or other relief, with notice to the Commission and a right for the Commission to intervene. State actions are limited if a federal action is pending. States may recover costs and fees if they prevail. Definitions include terms like 'optional safety feature' (e.g., driver assistance, collision alerts, lane maintenance, impaired driver alerts, improved lighting, enhanced view, emergency alerts after a crash) and 'non-safety feature' (optional equipment that is not standard or an optional safety feature).