Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2024

This bill requires transparency for digital content by establishing standards for content provenance information (like watermarks) to identify synthetic or modified content, and prohibits removing such information for deceptive purposes. It also protects artists' content from being used to train AI without consent.

Sec. 3, Definitions: Defines key terms including 'artificial intelligence,' 'content provenance information' (machine-readable data on a digital item's origin), 'covered content' (copyrightable works like text, images, audio, video), 'covered platform' (large websites or apps with over $50M revenue or 25M monthly users), 'deepfake' (realistic synthetic content that misleads), 'synthetic content' (AI-generated), 'synthetically-modified content' (significantly AI-altered), and 'watermarking' (embedding hard-to-remove authenticity info).

Sec. 4, Standards development: Directs the Under Secretary of Commerce for Standards and Technology to create a public-private partnership to develop voluntary standards for watermarking, content provenance, and detection of synthetic content, including guidelines for evaluating detection tools and establishing prizes for detection and cybersecurity countermeasures.

Sec. 5, NIST research and education: Requires the Under Secretary to run a research program on detection, watermarking, and cybersecurity protections for synthetic content. Also mandates a public education campaign about synthetic content and deepfakes within one year of enactment.

Sec. 6, Requirements and prohibitions: Two years after enactment, commercial tools primarily for creating synthetic content must let users add content provenance info and secure it. It becomes unlawful to knowingly remove or tamper with content provenance info for unfair or deceptive acts. Covered platforms cannot remove such info except for security research. Using covered content with provenance info to train AI or generate synthetic content without the owner's express, informed consent is also prohibited.

Sec. 7, Enforcement: Violations are treated as FTC rule violations, enforced by the FTC. State attorneys general can sue on behalf of residents for injunctions, compliance, damages, or other relief, with notice to the FTC. Private parties who own covered content with provenance info can sue for removal or unauthorized use, seeking injunctions, compensatory damages, and attorney fees, within four years of discovery.

Sec. 8, Rule of construction: The bill does not change copyright owners' rights under other laws.

Sec. 9, Severability: If any part is invalid, the rest remains in effect.