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W Buy
Wayfair Inc.
Current Price —
Implied Upside —
Analysts 41
30-Day Momentum
▲ 0 upgrades / ▼ 0 downgrades / 4 reiterations from 4 firms
Next Earnings
Nov 4, 2026 (9 days)
Rating Timeline
| Date ▼ | Firm | Action | From → To Rating | Price Target | Firm Rating |
|---|---|---|---|---|---|
| Oct 23, 2026 | RBC Capital | maintain | Sector Perform → Sector Perform | — | 55% |
| Oct 20, 2026 | Piper Sandler | maintain | Overweight → Overweight | — | 54% |
| Oct 8, 2026 | Baird | maintain | Neutral → Neutral | — | 55% |
| Sep 29, 2026 | Mizuho | maintain | Outperform → Outperform | — | 52% |
| Aug 20, 2026 | Rosenblatt | initiate | — → Buy | — | 55% |
| Aug 14, 2026 | Bernstein | upgrade | Market Perform → Outperform | — | 52% |
| Aug 14, 2026 | Citigroup | maintain | Buy → Buy | — | 54% |
| Aug 5, 2026 | UBS | maintain | Buy → Buy | — | 54% |
| Aug 5, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| Aug 5, 2026 | Truist Securities | maintain | Buy → Buy | — | 54% |
| Aug 5, 2026 | RBC Capital | maintain | Sector Perform → Sector Perform | — | 55% |
| Aug 5, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| Aug 5, 2026 | Guggenheim | maintain | Buy → Buy | — | 52% |
| Aug 5, 2026 | Wells Fargo | maintain | Overweight → Overweight | — | 54% |
| Aug 5, 2026 | Wedbush | maintain | Neutral → Neutral | — | 58% |
| Aug 5, 2026 | BMO Capital | maintain | Market Perform → Market Perform | — | 53% |
| Aug 5, 2026 | Needham | maintain | Buy → Buy | — | 50% |
| Jul 29, 2026 | UBS | maintain | Buy → Buy | — | 54% |
| Jul 28, 2026 | JP Morgan | maintain | Overweight → Overweight | — | 54% |
| Jul 8, 2026 | Benchmark | initiate | — → Hold | — | 54% |
| Jun 23, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| Jun 2, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| May 20, 2026 | Guggenheim | reiterate | Buy → Buy | — | 52% |
| May 19, 2026 | Citigroup | maintain | Buy → Buy | — | 54% |
| May 8, 2026 | Mizuho | maintain | Outperform → Outperform | — | 52% |
| May 1, 2026 | Canaccord Genuity | maintain | Buy → Buy | — | 48% |
| May 1, 2026 | UBS | maintain | Buy → Buy | — | 54% |
| May 1, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| May 1, 2026 | RBC Capital | maintain | Sector Perform → Sector Perform | — | 55% |
| May 1, 2026 | Guggenheim | maintain | Buy → Buy | — | 52% |
| May 1, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| May 1, 2026 | Wells Fargo | maintain | Overweight → Overweight | — | 54% |
| May 1, 2026 | Needham | maintain | Buy → Buy | — | 50% |
| Apr 30, 2026 | Jefferies | maintain | Hold → Hold | — | 52% |
| Feb 26, 2026 | Citigroup | maintain | Buy → Buy | $110 | 54% |
| Feb 24, 2026 | Mizuho | maintain | Outperform → Outperform | $110 | 52% |
| Feb 20, 2026 | JP Morgan | maintain | Overweight → Overweight | $105 | 54% |
| Feb 20, 2026 | Baird | maintain | Neutral → Neutral | $85 | 55% |
| Feb 20, 2026 | RBC Capital | maintain | Sector Perform → Sector Perform | $92 | 55% |
| Feb 20, 2026 | Truist Securities | maintain | Buy → Buy | $105 | 54% |
| Feb 20, 2026 | Stifel | maintain | Hold → Hold | $89 | 53% |
| Feb 20, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | $100 | 58% |
| Feb 20, 2026 | Wedbush | maintain | Neutral → Neutral | $85 | 58% |
| Feb 20, 2026 | Needham | reiterate | Buy → Buy | $125 | 50% |
| Jan 15, 2026 | Morgan Stanley | maintain | Overweight → Overweight | $140 | 54% |
| Jan 7, 2026 | Barclays | upgrade | Equal-Weight → Overweight | $123 | 53% |
| Jan 2, 2026 | Mizuho | reiterate | Outperform → Outperform | $130 | 52% |
| Dec 3, 2025 | Jefferies | downgrade | Buy → Hold | $94 | 52% |
| Nov 13, 2025 | Guggenheim | maintain | Buy → Buy | $125 | 52% |
| Nov 12, 2025 | Oppenheimer | maintain | Outperform → Outperform | $144 | 52% |
Price Target Trend
Jul 4, 2026 Latest: $122.9 Oct 25, 2026
EPS Estimates
0y $2.91
Lo: $2.16 Hi: $3.27
28 analysts ▲1
0q $0.81
Lo: $0.72 Hi: $0.96
24 analysts ▲1
+1q $0.96
Lo: $0.75 Hi: $1.17
24 analysts ▲1
+1y $3.90
Lo: $2.27 Hi: $4.69
28 analysts ▲1
Cross-Platform Signals
No cross-platform signals in the last 90 days