← Back to Analyst Consensus 
SBH Buy
Sally Beauty Holdings, Inc.
Current Price —
Implied Upside —
Analysts 9
30-Day Momentum
▲ 0 upgrades / ▼ 0 downgrades / 0 reiterations from 0 firms
Next Earnings
Nov 12, 2026 (16 days)
Rating Timeline
| Date ▼ | Firm | Action | From → To Rating | Price Target | Firm Rating |
|---|---|---|---|---|---|
| Aug 4, 2026 | TD Cowen | maintain | Buy → Buy | — | 54% |
| May 12, 2026 | TD Cowen | maintain | Buy → Buy | — | 54% |
| May 12, 2026 | Morgan Stanley | maintain | Underweight → Underweight | — | 54% |
| Feb 10, 2026 | Canaccord Genuity | maintain | Buy → Buy | $20 | 48% |
| Feb 10, 2026 | Morgan Stanley | maintain | Underweight → Underweight | $16 | 54% |
| Jan 21, 2026 | TD Cowen | maintain | Buy → Buy | $18 | 54% |
| Jan 21, 2026 | Raymond James | upgrade | Market Perform → Outperform | $19 | 53% |
| Nov 14, 2025 | Morgan Stanley | maintain | Underweight → Underweight | $13 | 54% |
| Oct 28, 2025 | Jefferies | maintain | Hold → Hold | $14.5 | 51% |
| Sep 15, 2025 | Canaccord Genuity | maintain | Buy → Buy | $19 | 48% |
| Sep 4, 2025 | TD Cowen | maintain | Buy → Buy | $16 | 54% |
| Aug 6, 2025 | Canaccord Genuity | maintain | Buy → Buy | $15 | 48% |
| Feb 18, 2025 | DA Davidson | maintain | Neutral → Neutral | $10.5 | 55% |
| Jan 21, 2025 | Morgan Stanley | maintain | Underweight → Underweight | $10 | 54% |
| Jan 16, 2025 | Canaccord Genuity | initiate | — → Buy | $14 | 48% |
| Nov 25, 2024 | TD Cowen | upgrade | Hold → Buy | $16 | 54% |
| Nov 15, 2024 | TD Cowen | maintain | Hold → Hold | $14 | 54% |
| Nov 15, 2024 | DA Davidson | maintain | Neutral → Neutral | $13 | 55% |
| Nov 15, 2024 | Raymond James | upgrade | Underperform → Market Perform | $0 | 53% |
| Nov 15, 2024 | Morgan Stanley | maintain | Underweight → Underweight | $12 | 54% |
| Aug 13, 2024 | DA Davidson | maintain | Neutral → Neutral | $12 | 55% |
| Jul 11, 2024 | Piper Sandler | maintain | Overweight → Overweight | $13 | 54% |
| Apr 17, 2024 | TD Cowen | maintain | Hold → Hold | $11 | 54% |
| Mar 19, 2024 | Piper Sandler | maintain | Overweight → Overweight | $16 | 54% |
| Feb 7, 2024 | DA Davidson | maintain | Neutral → Neutral | $13 | 55% |
| Nov 15, 2023 | Morgan Stanley | maintain | Underweight → Underweight | $8 | 54% |
| Aug 22, 2023 | Morgan Stanley | maintain | Underweight → Underweight | $10 | 54% |
| Aug 21, 2023 | Morgan Stanley | maintain | Underweight → Underweight | $10 | 54% |
| Aug 16, 2023 | DA Davidson | maintain | Neutral → Neutral | $12 | 55% |
| May 5, 2023 | Morgan Stanley | maintain | Underweight → Underweight | $11 | 54% |
| Feb 16, 2023 | Cowen & Co. | maintain | — → Market Perform | $19 | — |
| Feb 6, 2023 | DA Davidson | maintain | — → Neutral | $17 | 55% |
| Feb 3, 2023 | Morgan Stanley | maintain | — → Underweight | $12 | 54% |
| Dec 15, 2022 | Piper Sandler | initiate | — → Overweight | $15 | 54% |
| Nov 14, 2022 | DA Davidson | maintain | — → Neutral | $11.5 | 55% |
| Aug 12, 2022 | Cowen & Co. | downgrade | Outperform → Market Perform | $17 | — |
| Aug 8, 2022 | DA Davidson | maintain | — → Neutral | $14.5 | 55% |
| Aug 8, 2022 | Morgan Stanley | maintain | — → Underweight | $11 | 54% |
| Jun 29, 2022 | Raymond James | downgrade | Market Perform → Underperform | $0 | 53% |
| Jun 16, 2022 | Morgan Stanley | downgrade | Equal-Weight → Underweight | $12 | 54% |
| May 13, 2022 | DA Davidson | maintain | — → Neutral | $16 | 55% |
| May 5, 2022 | Oppenheimer | downgrade | Outperform → Perform | $0 | 52% |
| Jan 18, 2022 | Morgan Stanley | maintain | Equal-Weight → Equal-Weight | $19 | 54% |
| Nov 15, 2021 | Morgan Stanley | maintain | — → Equal-Weight | $23 | 54% |
| Nov 4, 2021 | Oppenheimer | maintain | — → Outperform | $22 | 52% |
| Aug 2, 2021 | Morgan Stanley | maintain | — → Equal-Weight | $22 | 54% |
| Jul 30, 2021 | DA Davidson | maintain | — → Neutral | $22 | 55% |
| Jul 14, 2021 | Raymond James | upgrade | Underperform → Market Perform | $0 | 53% |
| Jun 22, 2021 | Cowen & Co. | upgrade | Market Perform → Outperform | $30 | — |
| Jun 22, 2021 | Oppenheimer | upgrade | Perform → Outperform | $24 | 52% |
Price Target Trend
Apr 2, 2026 Oct 26, 2026
EPS Estimates
0q —
+1q —
0y —
+1y —
Cross-Platform Signals
No cross-platform signals in the last 90 days