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PRPL Buy
Purple Innovation, Inc.
Current Price —
Implied Upside —
Analysts 9
30-Day Momentum
▲ 0 upgrades / ▼ 0 downgrades / 0 reiterations from 0 firms
Next Earnings
Nov 10, 2026 (15 days)
Rating Timeline
| Date ▼ | Firm | Action | From → To Rating | Price Target | Firm Rating |
|---|---|---|---|---|---|
| Apr 29, 2026 | UBS | maintain | Neutral → Neutral | — | 54% |
| Apr 29, 2026 | Keybanc | downgrade | Overweight → Sector Weight | — | 53% |
| Apr 1, 2026 | UBS | maintain | Neutral → Neutral | — | 54% |
| Mar 26, 2025 | Wedbush | reiterate | Neutral → Neutral | $1 | 58% |
| Sep 4, 2024 | Wedbush | downgrade | Outperform → Neutral | $1.1 | 58% |
| Aug 6, 2024 | Craig-Hallum | maintain | Hold → Hold | $1.5 | 54% |
| May 8, 2024 | Wedbush | reiterate | Outperform → Outperform | $2.25 | 58% |
| Mar 21, 2024 | Roth MKM | reiterate | Buy → Buy | $2.5 | 52% |
| Mar 13, 2024 | Roth MKM | upgrade | Neutral → Buy | $2.5 | 52% |
| Mar 13, 2024 | Craig-Hallum | maintain | Hold → Hold | $2 | 54% |
| Mar 13, 2024 | Wedbush | maintain | Outperform → Outperform | $2.25 | 58% |
| Mar 7, 2024 | Roth MKM | maintain | Neutral → Neutral | $2 | 52% |
| Jan 24, 2024 | Wedbush | reiterate | Outperform → Outperform | $1.25 | 58% |
| Jan 24, 2024 | Keybanc | maintain | Overweight → Overweight | $5 | 53% |
| Nov 13, 2023 | Oppenheimer | downgrade | Outperform → Perform | $0 | 52% |
| Nov 10, 2023 | Craig-Hallum | downgrade | Buy → Hold | $0 | 54% |
| Nov 10, 2023 | Wedbush | maintain | Outperform → Outperform | $1 | 58% |
| Nov 10, 2023 | Keybanc | maintain | Overweight → Overweight | $6 | 53% |
| Aug 25, 2023 | Oppenheimer | reiterate | Outperform → Outperform | $8 | 52% |
| Aug 10, 2023 | Wedbush | maintain | Outperform → Outperform | $3 | 58% |
| Apr 14, 2023 | Wedbush | reiterate | — → Outperform | $5 | 58% |
| Mar 21, 2023 | UBS | maintain | — → Neutral | $2.75 | 54% |
| Feb 1, 2023 | Keybanc | maintain | — → Overweight | $8 | 53% |
| Jan 12, 2023 | Keybanc | maintain | — → Overweight | $7 | 53% |
| Nov 10, 2022 | Craig-Hallum | upgrade | Hold → Buy | $6 | 54% |
| Sep 20, 2022 | Wedbush | maintain | — → Outperform | $5 | 58% |
| Sep 20, 2022 | Keybanc | maintain | — → Overweight | $5 | 53% |
| Mar 28, 2022 | Keybanc | maintain | — → Overweight | $15 | 53% |
| Mar 2, 2022 | Roth Capital | downgrade | Buy → Neutral | $6 | 53% |
| Mar 2, 2022 | Keybanc | maintain | — → Overweight | $16 | 53% |
| Dec 14, 2021 | Wedbush | maintain | — → Outperform | $10 | 58% |
| Dec 14, 2021 | Keybanc | maintain | — → Overweight | $22 | 53% |
| Nov 10, 2021 | UBS | downgrade | Buy → Neutral | $0 | 54% |
| Nov 10, 2021 | Truist Securities | downgrade | Buy → Hold | $12 | 54% |
| Nov 10, 2021 | Raymond James | downgrade | Outperform → Market Perform | $0 | 54% |
| Nov 10, 2021 | B. Riley Securities | downgrade | Buy → Neutral | $14 | 55% |
| Nov 10, 2021 | Keybanc | maintain | — → Overweight | $25 | 53% |
| Nov 8, 2021 | B of A Securities | downgrade | Buy → Underperform | $16 | 53% |
| Oct 4, 2021 | Keybanc | maintain | — → Overweight | $36 | 53% |
| Sep 28, 2021 | Craig-Hallum | downgrade | Buy → Hold | $22 | 54% |
| Aug 11, 2021 | Roth Capital | maintain | — → Buy | $34 | 53% |
| Jul 1, 2021 | Roth Capital | maintain | — → Buy | $31 | 53% |
| Jun 30, 2021 | Raymond James | maintain | — → Outperform | $35 | 54% |
| May 18, 2021 | Roth Capital | maintain | — → Buy | $37 | 53% |
| May 18, 2021 | Raymond James | maintain | — → Outperform | $38 | 54% |
| Mar 5, 2021 | Raymond James | maintain | — → Outperform | $32 | 54% |
| Mar 5, 2021 | Keybanc | maintain | — → Overweight | $40 | 53% |
| Feb 9, 2021 | Keybanc | maintain | — → Overweight | $43 | 53% |
| Jan 14, 2021 | KeyBanc | maintain | — → Overweight | $38 | — |
| Nov 10, 2020 | Keybanc | maintain | — → Overweight | $34 | 53% |
Price Target Trend
Apr 2, 2026 Latest: $25 Oct 24, 2026
EPS Estimates
+1y $-5.39
Lo: $-8.68 Hi: $-3.24
3 analysts ▲1
0q $-1.09
Lo: $-1.81 Hi: $-0.72
3 analysts +1q $0.30
Lo: $-0.53 Hi: $1.25
3 analysts 0y $-6.03
Lo: $-6.96 Hi: $-5.10
2 analysts ▲1
Cross-Platform Signals
No cross-platform signals in the last 90 days