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MAX Buy
MediaAlpha, Inc.
Current Price —
Implied Upside —
Analysts 13
30-Day Momentum
▲ 0 upgrades / ▼ 0 downgrades / 1 reiterations from 1 firms
Next Earnings
Oct 28, 2026 (2 days)
Rating Timeline
| Date ▼ | Firm | Action | From → To Rating | Price Target | Firm Rating |
|---|---|---|---|---|---|
| Oct 14, 2026 | Goldman Sachs | maintain | Neutral → Neutral | — | 54% |
| Aug 5, 2026 | RBC Capital | maintain | Outperform → Outperform | — | 55% |
| Jul 30, 2026 | Goldman Sachs | maintain | Neutral → Neutral | — | 54% |
| Jul 30, 2026 | Canaccord Genuity | maintain | Buy → Buy | — | 48% |
| Jul 8, 2026 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | — | 58% |
| Jun 23, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| Apr 30, 2026 | JP Morgan | maintain | Overweight → Overweight | — | 54% |
| Apr 7, 2026 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | — | 58% |
| Feb 24, 2026 | JP Morgan | maintain | Overweight → Overweight | $11 | 54% |
| Feb 24, 2026 | Goldman Sachs | maintain | Neutral → Neutral | $11.5 | 54% |
| Feb 24, 2026 | RBC Capital | maintain | Outperform → Outperform | $11 | 55% |
| Feb 24, 2026 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $16 | 58% |
| Oct 30, 2025 | JP Morgan | maintain | Overweight → Overweight | $15 | 54% |
| Oct 30, 2025 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $19 | 58% |
| Oct 30, 2025 | Canaccord Genuity | maintain | Buy → Buy | $15 | 48% |
| Oct 15, 2025 | Goldman Sachs | downgrade | Buy → Neutral | $12 | 54% |
| Sep 5, 2025 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $18 | 58% |
| May 7, 2025 | RBC Capital | maintain | Outperform → Outperform | $18 | 55% |
| May 1, 2025 | JP Morgan | maintain | Overweight → Overweight | $12 | 54% |
| Apr 22, 2025 | JP Morgan | maintain | Overweight → Overweight | $10 | 54% |
| Apr 22, 2025 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $16 | 58% |
| Apr 14, 2025 | Goldman Sachs | maintain | Buy → Buy | $12.5 | 54% |
| Apr 3, 2025 | BMO Capital | maintain | Outperform → Outperform | $23 | 53% |
| Feb 25, 2025 | JP Morgan | maintain | Overweight → Overweight | $13 | 54% |
| Feb 25, 2025 | RBC Capital | reiterate | Outperform → Outperform | $20 | 55% |
| Feb 25, 2025 | Goldman Sachs | maintain | Buy → Buy | $14 | 54% |
| Feb 25, 2025 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $19 | 58% |
| Feb 24, 2025 | Canaccord Genuity | maintain | Buy → Buy | $26 | 48% |
| Jan 14, 2025 | Goldman Sachs | maintain | Buy → Buy | $23 | 54% |
| Jan 10, 2025 | JP Morgan | maintain | Overweight → Overweight | $15 | 54% |
| Dec 11, 2024 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $22 | 58% |
| Dec 4, 2024 | RBC Capital | maintain | Outperform → Outperform | $20 | 55% |
| Nov 1, 2024 | Goldman Sachs | maintain | Buy → Buy | $26 | 54% |
| Aug 20, 2024 | Goldman Sachs | initiate | — → Buy | $20 | 54% |
| Aug 1, 2024 | Keefe, Bruyette & Woods | reiterate | Outperform → Outperform | $26 | 58% |
| Jun 26, 2024 | TD Cowen | downgrade | Buy → Hold | $13 | 54% |
| May 28, 2024 | RBC Capital | maintain | Outperform → Outperform | $23 | 55% |
| May 15, 2024 | Keefe, Bruyette & Woods | reiterate | Outperform → Outperform | $25 | 58% |
| May 2, 2024 | Canaccord Genuity | maintain | Buy → Buy | $30 | 48% |
| May 2, 2024 | JP Morgan | maintain | Overweight → Overweight | $30 | 54% |
| Feb 26, 2024 | BMO Capital | upgrade | Market Perform → Outperform | $28 | 53% |
| Feb 21, 2024 | RBC Capital | maintain | Outperform → Outperform | $18 | 55% |
| Feb 21, 2024 | Canaccord Genuity | maintain | Buy → Buy | $22 | 48% |
| Jan 10, 2024 | TD Cowen | initiate | — → Outperform | $15 | 54% |
| Aug 4, 2023 | Citigroup | downgrade | Neutral → Sell | $8 | 54% |
| May 5, 2023 | RBC Capital | maintain | — → Outperform | $14 | 55% |
| May 5, 2023 | Keefe, Bruyette & Woods | maintain | — → Outperform | $16 | 58% |
| Feb 27, 2023 | Citigroup | maintain | — → Neutral | $19 | 54% |
| Feb 24, 2023 | Canaccord Genuity | maintain | — → Buy | $24 | 48% |
| Jan 20, 2023 | BMO Capital | initiate | — → Market Perform | $10 | 53% |
Price Target Trend
Jul 1, 2026 Oct 26, 2026
EPS Estimates
0y —
0q —
+1y —
+1q —
Cross-Platform Signals
No cross-platform signals in the last 90 days