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HOG Hold
HARLEY-DAVIDSON, INC.
Current Price —
Implied Upside —
Analysts 21
30-Day Momentum
▲ 1 upgrades / ▼ 0 downgrades / 0 reiterations from 1 firms
Next Earnings
Oct 29, 2026 (3 days)
Rating Timeline
| Date ▼ | Firm | Action | From → To Rating | Price Target | Firm Rating |
|---|---|---|---|---|---|
| Oct 5, 2026 | Citigroup | upgrade | Neutral → Buy | — | 54% |
| Sep 8, 2026 | Citigroup | maintain | Neutral → Neutral | — | 54% |
| Sep 2, 2026 | UBS | maintain | Neutral → Neutral | — | 54% |
| Aug 17, 2026 | DA Davidson | maintain | Buy → Buy | — | 55% |
| Jul 28, 2026 | Morgan Stanley | maintain | Underweight → Underweight | — | 54% |
| Jul 24, 2026 | Baird | maintain | Neutral → Neutral | — | 55% |
| Jul 20, 2026 | Loop Capital | upgrade | Hold → Buy | — | 54% |
| Jul 13, 2026 | Citigroup | maintain | Neutral → Neutral | — | 54% |
| Jul 6, 2026 | DA Davidson | maintain | Buy → Buy | — | 55% |
| May 19, 2026 | Morgan Stanley | maintain | Underweight → Underweight | — | 54% |
| May 11, 2026 | UBS | maintain | Neutral → Neutral | — | 54% |
| May 7, 2026 | Citigroup | maintain | Neutral → Neutral | — | 54% |
| May 6, 2026 | Wells Fargo | maintain | Underweight → Underweight | — | 54% |
| Mar 11, 2026 | Wells Fargo | initiate | — → Underweight | — | 54% |
| Mar 4, 2026 | UBS | maintain | Neutral → Neutral | — | 54% |
| Jan 14, 2026 | Citigroup | maintain | Neutral → Neutral | $23 | 54% |
| Nov 25, 2025 | Loop Capital | initiate | — → Hold | $21 | 54% |
| Nov 19, 2025 | Morgan Stanley | maintain | Underweight → Underweight | $21 | 54% |
| Nov 13, 2025 | UBS | maintain | Neutral → Neutral | $27 | 54% |
| Nov 10, 2025 | DA Davidson | maintain | Buy → Buy | $30 | 55% |
| Oct 27, 2025 | Morgan Stanley | downgrade | Equal-Weight → Underweight | $25 | 54% |
| Aug 25, 2025 | DA Davidson | maintain | Buy → Buy | $34 | 55% |
| Jul 8, 2025 | UBS | maintain | Neutral → Neutral | $27 | 54% |
| Jun 16, 2025 | Citigroup | maintain | Neutral → Neutral | $27 | 54% |
| May 14, 2025 | Baird | maintain | Neutral → Neutral | $28 | 55% |
| May 2, 2025 | B of A Securities | maintain | Buy → Buy | $32 | 53% |
| Apr 17, 2025 | Citigroup | maintain | Neutral → Neutral | $23 | 54% |
| Apr 4, 2025 | Baird | maintain | Neutral → Neutral | $26 | 55% |
| Apr 2, 2025 | Citigroup | maintain | Neutral → Neutral | $28 | 54% |
| Feb 20, 2025 | UBS | maintain | Neutral → Neutral | $28 | 54% |
| Feb 6, 2025 | Morgan Stanley | maintain | Equal-Weight → Equal-Weight | $31 | 54% |
| Feb 6, 2025 | Citigroup | maintain | Neutral → Neutral | $29 | 54% |
| Feb 4, 2025 | DA Davidson | maintain | Buy → Buy | $31 | 55% |
| Jan 30, 2025 | B of A Securities | maintain | Buy → Buy | $35 | 53% |
| Jan 23, 2025 | Citigroup | maintain | Neutral → Neutral | $31 | 54% |
| Jan 21, 2025 | Morgan Stanley | downgrade | Overweight → Equal-Weight | $33 | 54% |
| Nov 7, 2024 | UBS | maintain | Neutral → Neutral | $35 | 54% |
| Oct 25, 2024 | Citigroup | maintain | Neutral → Neutral | $34 | 54% |
| Oct 15, 2024 | B of A Securities | maintain | Buy → Buy | $45 | 53% |
| Oct 2, 2024 | Baird | downgrade | Outperform → Neutral | $40 | 55% |
| Sep 19, 2024 | Citigroup | maintain | Neutral → Neutral | $39 | 54% |
| Aug 23, 2024 | UBS | maintain | Neutral → Neutral | $40 | 54% |
| Jul 26, 2024 | Baird | maintain | Outperform → Outperform | $44 | 55% |
| Jul 2, 2024 | Baird | maintain | Outperform → Outperform | $40 | 55% |
| Jun 12, 2024 | Citigroup | maintain | Neutral → Neutral | $34 | 54% |
| Apr 26, 2024 | BMO Capital | maintain | Outperform → Outperform | $45 | 53% |
| Apr 26, 2024 | Morgan Stanley | maintain | Overweight → Overweight | $51 | 54% |
| Apr 11, 2024 | DA Davidson | maintain | Buy → Buy | $49 | 55% |
| Apr 3, 2024 | BMO Capital | maintain | Outperform → Outperform | $50 | 53% |
| Mar 14, 2024 | B of A Securities | maintain | Buy → Buy | $55 | 53% |
Price Target Trend
Apr 25, 2026 Latest: $27.9 Oct 24, 2026
EPS Estimates
0y $0.67
Lo: $0.40 Hi: $0.87
14 analysts ▲1
+1q $-0.79
Lo: $-1.34 Hi: $-0.31
13 analysts ▲1
0q $0.47
Lo: $0.21 Hi: $0.77
13 analysts ▲1
+1y $1.97
Lo: $1.10 Hi: $2.70
14 analysts ▲1
Cross-Platform Signals
No cross-platform signals in the last 90 days