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BKNG Buy
Booking Holdings Inc.
Current Price —
Implied Upside —
Analysts 46
30-Day Momentum
▲ 0 upgrades / ▼ 0 downgrades / 4 reiterations from 4 firms
Next Earnings
Nov 3, 2026 (7 days)
Rating Timeline
| Date ▼ | Firm | Action | From → To Rating | Price Target | Firm Rating |
|---|---|---|---|---|---|
| Oct 22, 2026 | BTIG | reiterate | Buy → Buy | $250 | 52% |
| Oct 12, 2026 | Cantor Fitzgerald | maintain | Neutral → Neutral | $170 | 50% |
| Oct 7, 2026 | Wells Fargo | maintain | Equal-Weight → Equal-Weight | $190 | 54% |
| Sep 30, 2026 | Truist Securities | maintain | Buy → Buy | $216 | 54% |
| Sep 24, 2026 | BTIG | reiterate | Buy → Buy | $250 | 52% |
| Sep 1, 2026 | Rosenblatt | initiate | — → Buy | $245 | 55% |
| Aug 27, 2026 | BTIG | reiterate | Buy → Buy | $250 | 52% |
| Aug 24, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | $270 | 58% |
| Aug 10, 2026 | Argus Research | maintain | Buy → Buy | $245 | 54% |
| Aug 5, 2026 | UBS | maintain | Buy → Buy | — | 54% |
| Aug 5, 2026 | Benchmark | maintain | Buy → Buy | — | 54% |
| Aug 5, 2026 | Citigroup | maintain | Buy → Buy | — | 54% |
| Aug 5, 2026 | Oppenheimer | maintain | Outperform → Outperform | — | 52% |
| Aug 5, 2026 | B. Riley Securities | maintain | Buy → Buy | $274 | 54% |
| Aug 5, 2026 | Piper Sandler | reiterate | Neutral → Neutral | $215 | 54% |
| Aug 5, 2026 | Wells Fargo | maintain | Equal-Weight → Equal-Weight | $220 | 54% |
| Aug 5, 2026 | Wedbush | maintain | Outperform → Outperform | $247 | 57% |
| Aug 5, 2026 | Cantor Fitzgerald | maintain | Neutral → Neutral | $220 | 50% |
| Aug 5, 2026 | BMO Capital | maintain | Outperform → Outperform | $250 | 53% |
| Aug 5, 2026 | BTIG | reiterate | Buy → Buy | $250 | 52% |
| Jul 30, 2026 | UBS | maintain | Buy → Buy | $266 | 54% |
| Jul 14, 2026 | Jefferies | maintain | Hold → Hold | $190 | 52% |
| Jun 30, 2026 | Wells Fargo | maintain | Equal-Weight → Equal-Weight | — | 54% |
| May 29, 2026 | BTIG | reiterate | Buy → Buy | $250 | 52% |
| Apr 30, 2026 | Argus Research | maintain | Buy → Buy | $205 | 54% |
| Apr 29, 2026 | JP Morgan | maintain | Overweight → Overweight | $208 | 55% |
| Apr 29, 2026 | UBS | maintain | Buy → Buy | $249 | 54% |
| Apr 29, 2026 | TD Cowen | maintain | Buy → Buy | $230 | 54% |
| Apr 29, 2026 | RBC Capital | maintain | Outperform → Outperform | $220 | 55% |
| Apr 29, 2026 | Citigroup | maintain | Buy → Buy | $225 | 54% |
| Apr 29, 2026 | Oppenheimer | maintain | Outperform → Outperform | $215 | 52% |
| Apr 29, 2026 | Wells Fargo | maintain | Equal-Weight → Equal-Weight | $215 | 54% |
| Apr 29, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | $245 | 58% |
| Apr 29, 2026 | Cantor Fitzgerald | maintain | Neutral → Neutral | $175 | 50% |
| Apr 29, 2026 | Barclays | maintain | Overweight → Overweight | $210 | 53% |
| Apr 29, 2026 | DA Davidson | maintain | Buy → Buy | $230 | 55% |
| Apr 29, 2026 | Baird | maintain | Outperform → Outperform | $215 | 55% |
| Apr 29, 2026 | BTIG | reiterate | Buy → Buy | $250 | 52% |
| Apr 27, 2026 | UBS | maintain | Buy → Buy | $260 | 54% |
| Apr 27, 2026 | B. Riley Securities | maintain | Buy → Buy | $264 | 54% |
| Apr 21, 2026 | Deutsche Bank | maintain | Buy → Buy | $210 | 57% |
| Apr 14, 2026 | Wells Fargo | maintain | Equal-Weight → Equal-Weight | $214 | 54% |
| Apr 10, 2026 | B. Riley Securities | maintain | Buy → Buy | $272 | 54% |
| Apr 8, 2026 | Tigress Financial | maintain | Strong Buy → Strong Buy | $260 | 56% |
| Apr 8, 2026 | DA Davidson | maintain | Buy → Buy | $240 | 55% |
| Apr 7, 2026 | BTIG | reiterate | Buy → Buy | $250 | 52% |
| Apr 6, 2026 | Truist Securities | maintain | Buy → Buy | $5,780 | 54% |
| Apr 6, 2026 | Bernstein | maintain | Market Perform → Market Perform | $188 | 52% |
| Apr 1, 2026 | Wells Fargo | maintain | Equal-Weight → Equal-Weight | $5,377 | 54% |
| Mar 3, 2026 | BTIG | reiterate | Buy → Buy | $6,250 | 52% |
Price Target Trend
Aug 24, 2026 Oct 27, 2026
EPS Estimates
0q —
+1q —
0y —
+1y —
Cross-Platform Signals
No cross-platform signals in the last 90 days