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BFH Hold
BREAD FINANCIAL HOLDINGS, INC.
Current Price —
Implied Upside —
Analysts 21
30-Day Momentum
▲ 0 upgrades / ▼ 0 downgrades / 5 reiterations from 3 firms
Rating Timeline
| Date ▼ | Firm | Action | From → To Rating | Price Target | Firm Rating |
|---|---|---|---|---|---|
| Oct 23, 2026 | Barclays | maintain | Equal-Weight → Equal-Weight | — | 53% |
| Oct 23, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| Oct 6, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| Oct 5, 2026 | Barclays | maintain | Equal-Weight → Equal-Weight | — | 53% |
| Oct 1, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| Sep 11, 2026 | Wells Fargo | initiate | — → Equal-Weight | — | 54% |
| Aug 25, 2026 | Wolfe Research | upgrade | Peer Perform → Outperform | — | 54% |
| Aug 3, 2026 | UBS | maintain | Buy → Buy | — | 54% |
| Jul 28, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| Jul 24, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| Jul 24, 2026 | RBC Capital | reiterate | Sector Perform → Sector Perform | — | 55% |
| Jul 24, 2026 | Barclays | maintain | Equal-Weight → Equal-Weight | — | 53% |
| Jul 20, 2026 | Morgan Stanley | maintain | Equal-Weight → Equal-Weight | — | 54% |
| Jul 7, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| Jul 7, 2026 | UBS | maintain | Buy → Buy | — | 54% |
| Jul 7, 2026 | Goldman Sachs | maintain | Neutral → Neutral | — | 54% |
| Jul 7, 2026 | Barclays | upgrade | Underweight → Equal-Weight | — | 53% |
| Jul 6, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| Jun 30, 2026 | BTIG | maintain | Buy → Buy | — | 52% |
| Jun 11, 2026 | RBC Capital | maintain | Sector Perform → Sector Perform | — | 55% |
| May 22, 2026 | Loop Capital | initiate | — → Buy | — | 54% |
| Apr 29, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| Apr 24, 2026 | Barclays | maintain | Underweight → Underweight | — | 53% |
| Apr 24, 2026 | TD Cowen | maintain | Hold → Hold | — | 54% |
| Apr 24, 2026 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | — | 58% |
| Apr 23, 2026 | BTIG | maintain | Buy → Buy | — | 52% |
| Apr 16, 2026 | Morgan Stanley | upgrade | Underweight → Equal-Weight | — | 54% |
| Apr 6, 2026 | Evercore ISI Group | maintain | Outperform → Outperform | — | 58% |
| Apr 6, 2026 | Barclays | maintain | Underweight → Underweight | — | 53% |
| Jan 30, 2026 | TD Cowen | maintain | Hold → Hold | $88 | 54% |
| Jan 30, 2026 | Morgan Stanley | maintain | Underweight → Underweight | $68 | 54% |
| Jan 30, 2026 | Barclays | maintain | Underweight → Underweight | $64 | 53% |
| Jan 30, 2026 | BTIG | reiterate | Buy → Buy | $98 | 52% |
| Jan 20, 2026 | Morgan Stanley | maintain | Underweight → Underweight | $62 | 54% |
| Jan 8, 2026 | TD Cowen | maintain | Hold → Hold | $85 | 54% |
| Jan 8, 2026 | UBS | initiate | — → Buy | $92 | 54% |
| Jan 6, 2026 | Barclays | maintain | Underweight → Underweight | $61 | 53% |
| Jan 2, 2026 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $92 | 58% |
| Dec 4, 2025 | JP Morgan | downgrade | Neutral → Underweight | $72 | 55% |
| Oct 30, 2025 | Evercore ISI Group | maintain | In-Line → In-Line | $72 | 58% |
| Oct 24, 2025 | Goldman Sachs | maintain | Sell → Sell | $68 | 54% |
| Oct 24, 2025 | TD Cowen | maintain | Hold → Hold | $68 | 54% |
| Oct 24, 2025 | RBC Capital | maintain | Sector Perform → Sector Perform | $70 | 55% |
| Oct 24, 2025 | Barclays | maintain | Underweight → Underweight | $52 | 53% |
| Oct 24, 2025 | JP Morgan | maintain | Neutral → Neutral | $72 | 55% |
| Oct 6, 2025 | Barclays | maintain | Underweight → Underweight | $50 | 53% |
| Oct 1, 2025 | Keefe, Bruyette & Woods | maintain | Outperform → Outperform | $71 | 58% |
| Sep 30, 2025 | Evercore ISI Group | maintain | In-Line → In-Line | $64 | 58% |
| Sep 29, 2025 | Morgan Stanley | maintain | Underweight → Underweight | $53 | 54% |
| Sep 2, 2025 | B of A Securities | maintain | Buy → Buy | $74 | 53% |
Price Target Trend
Jun 3, 2026 Oct 27, 2026
EPS Estimates
+1q —
+1y —
0q —
0y —
Cross-Platform Signals
No cross-platform signals in the last 90 days