Insider Cluster (4 insiders) ·Filed Jun 24, 2026

SOFI

SoFi Technologies, Inc.
NEUTRAL
Impact 4/10
Horizondays Processed3mo ago
Insider cluster: 4 insiders, $2.3M total
Actionable Insight • Neutral

The CEO buy is a positive signal for sentiment, but the much larger CTO sale and the trivial economic scale of all trades relative to market cap suggest no actionable catalyst. Monitor for any concurrent 10b5-1 plan disclosures from Rishel and whether the selling pattern continues into the next earnings blackout window.

DirectionNeutral
Confidencehigh
Horizondays
Latest settled — T+20d
SOFI ▼ -1.39% at T+20d
NEUTRAL call ✗ call lost -1.39% · α vs SPY -3.32% · entry $17.31 → $17.07
Next anchor: T+60d due 15d ago
Latest observation: T+57 +10.97% FF3 residual α
Entry anchored
Jun 23, 07:46 PM ET
via exchange tick
T+1d
-0.06%
call -0.06% · α -0.20%
$17.30
settled 3mo ago
T+5d
+6.53%
call +6.53% · α +4.82%
$18.44
settled 3mo ago
T+20d
-1.39%
call -1.39% · α -3.32%
$17.07
settled 2mo ago
T+60d
—
call — · α —
—
due 15d ago

Price Chart

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Executive Summary

A mixed insider cluster at SoFi Technologies: CEO Anthony Noto made a $251K open-market purchase, while CTO Jeremy Rishel, General Counsel Robert Lavet, and EVP Kelli Keough collectively sold $2.03M. CEO buying alongside senior officer selling creates an ambiguous signal — Rishel's $1.82M sale (83% of total cluster value) dominates in dollar terms. Relative to SoFi's $21.9B market cap, total insider sales represent just 0.009% — well below materiality thresholds, making the cluster economically trivial despite C-suite participation.

Key Financial Metrics

Direction
mixed
Total Value
$2.3M
Insiders
4

Key Facts

  • CEO Noto bought $251K of SOFI stock on 2026-06-16 at ~$18.06/share — the only buy in the cluster
  • CTO Rishel sold $1.82M (102.1K shares) on 2026-06-17, representing 83% of total cluster value
  • GC Lavet sold $21K and EVP Keough sold $190K in the same window
  • Total insider sales of ~$2.03M represent only 0.009% of SoFi's $21.9B market cap — trivial
  • Net insider activity over past 30 days: 4 buys totaling $502K, 6 sells totaling $4.03M — net selling trend continues

Financial Impact

Insider sales of ~$2.03M are economically negligible relative to $21.9B market cap (<0.01%). CEO purchase of $251K provides a modest counter-signal but is not material in absolute dollars.

insider ownership concentrationexecutive cash liquidity

Risk Factors

  • CTO selling ~$1.82M in a single day could indicate personal portfolio rebalancing or a negative view on near-term prospects
  • Net insider selling trend (6 sells vs 4 buys over 30 days) may signal lack of conviction at senior levels

Market Snapshot

Exchange
Nasdaq
Sector
Finance Services
Analyst Consensus
45% bullish (31 analysts)

Investment Themes

Fintech & Payments

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-SOFI-1782260920400
13 reports for SOFI
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+20▲ +23.54%Jul 29, 2026
Filters
Rows
Reports for SOFI — sortable, filterable
TypeNow
Sep 15, 2026
16d ago
144
NEUTRAL ★ 2/10
$16.84 $16.97▲ +0.77%▼ −2.06%$15.77 (−6.35%)
Jul 29, 2026
9w ago
8-K
BULLISH ★ 7/10
$15.25 $18.25▲ +19.67%▲ +14.14%$15.77 (+3.41%)
Jun 24, 2026
14w ago
Insider Cluster
NEUTRAL ★ 4/10
$17.31 $18.44▲ +6.53%▲ +4.82%$15.77 (−8.90%)
Jun 18, 2026
15w ago
144
NEUTRAL ★ 2/10
$17.91 $17.30▼ −3.41%▼ −1.74%$15.77 (−11.95%)
Jun 17, 2026
15w ago
Insider Cluster
NEUTRAL ★ 3/10
$17.91 $17.30▼ −3.41%▼ −1.74%$15.77 (−11.95%)
Jun 16, 2026
15w ago
144
NEUTRAL ★ 2/10
$17.42 $17.31▼ −0.63%▲ +0.41%$15.77 (−9.47%)
Jun 11, 2026
16w ago
Institutional Cluster
NEUTRAL ★ 4/10
$16.67 $17.42▲ +4.50%▲ +4.07%$15.77 (−5.40%)
Jun 10, 2026
16w ago
144
NEUTRAL ★ 1/10
$16.67 $17.42▲ +4.50%▲ +4.07%$15.77 (−5.40%)
May 28, 2026
18w ago
Court Ruling
NEUTRAL ★ 1/10
$16.97 $16.68▼ −1.71%▼ −1.66%$15.77 (−7.07%)
Apr 29, 2026
22w ago
8-K
BULLISH ★ 7/10
$15.53 $16.02▲ +3.19%▲ +0.08%$15.77 (+1.58%)
Showing 10 of 13

US Market Status

Market Closed — Opens Mon (65h 2m)

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Report published Jun 24, 2026