Insider Cluster (5 insiders) ·Filed Jul 9, 2026

TOST

Toast, Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed2mo ago
Insider cluster: 5 insiders, $1.3M total
Actionable Insight • Neutral

The cluster is economically negligible and likely reflects routine 10b5-1 plan execution following an options exercise window opening. No bearish signal. Monitor next earnings (likely early August) for fundamental trends; this insider activity has no standalone predictive value.

DirectionNeutral
Confidencehigh
Horizonimmediate
Latest settled — T+20d
TOST ▲ +20.35% at T+20d
NEUTRAL call ✓ call won +20.35% · α vs SPY +18.11% · entry $28.85 → $34.72
Next anchor: T+60d due yesterday
Latest observation: T+57 -6.50% FF3 residual α
Entry anchored
Jul 8, 03:59 PM ET
via exchange tick
T+1d
+1.63%
call +1.63% · α +1.20%
$29.32
settled 3mo ago
T+5d
+5.13%
call +5.13% · α +5.26%
$30.33
settled 3mo ago
T+20d
+20.35%
call +20.35% · α +18.11%
$34.72
settled 8w ago
T+60d
—
call — · α —
—
due yesterday

Price Chart

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Executive Summary

Five senior Toast insiders, including the CEO, CFO, and two Presidents, sold a combined $1.29M in open-market transactions over a one-week window ending July 7. At $16.6B market cap, the cluster represents just 0.008% of market value — well below the 0.1% threshold for materiality. The identical $28.85 sale price on July 2 and the CEO's $414K tranche suggest a coordinated 10b5-1 plan or blackout-window exit, not opportunistic selling. The CRO's derivative exercise on July 7 confirms vesting-driven sales. Net direction is decidedly selling.

Key Financial Metrics

Direction
selling
Total Value
$1.3M
Insiders
5

Key Facts

  • CEO Aman Narang sold $414K worth of shares at $28.85 on July 2
  • CFO Elena Gomez sold $335K at $28.85 on July 2
  • CRO Jonathan Vassil sold $95K at $30.03 on July 7 after exercising cheap stock options ($2.21 strike)
  • Total cluster value of $1.29M is only 0.008% of TOST's $16.6B market cap
  • Four of five insider sales occurred on the same day (July 2) at the identical price of $28.85, strongly suggesting a pre-arranged 10b5-1 plan

Financial Impact

Total insider sales of $1.29M represent a trivial 0.008% of market cap — immaterial by any proportionality threshold.

insider ownership dilutionfloat

Risk Factors

  • Management has been steadily selling into strength after TOST's 60%+ YTD rally — a pattern that could accelerate if fundamentals soften
  • The historical calibration shows prior bullish/long calls on TOST underperformed at T+20 (-7.05% avg), suggesting the stock is prone to mean-reversion after insider sales

Market Snapshot

Exchange
NYSE
Sector
Services-Computer Processing & Data Preparation
Analyst Consensus
65% bullish (37 analysts)

Investment Themes

Fintech & Payments

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-TOST-1783670658059
10 reports for TOST
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for TOST — sortable, filterable
TypeNow
Aug 13, 2026
7w ago
Insider Cluster
NEUTRAL ★ 4/10
$34.75 $33.29▼ −4.20%▼ −2.21%$29.78 (−14.29%)
Aug 11, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$34.88 $32.45▼ −6.97%▼ −5.91%$29.78 (−14.61%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$34.48 $33.95▼ −1.54%▼ −1.14%$29.78 (−13.62%)
Aug 5, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$34.80 $34.04▼ −2.18%▼ −1.58%$29.78 (−14.41%)
Jul 9, 2026
12w ago
Insider Cluster
NEUTRAL ★ 2/10
$28.85 $34.72▲ +20.35%▲ +18.11%$29.78 (+3.24%)
Jul 6, 2026
12w ago
Insider Cluster
NEUTRAL ★ 2/10
$29.48 $32.27▲ +9.46%▲ +10.03%$29.78 (+1.03%)
May 29, 2026
17w ago
144
NEUTRAL ★ 3/10
$27.74 $27.82▲ +0.29%▲ +1.59%$29.78 (+7.37%)
May 7, 2026
21w ago
8-K
BULLISH ★ 8/10
$25.05 $24.64▼ −1.64%▼ −1.66%$29.78 (+18.90%)
Apr 2, 2026
26w ago
Insider Cluster
BEARISH ★ 5/10
$26.47 $28.52▼ −7.74%▲ +2.13%$29.78 (−12.52%)
Feb 28, 2026
30w ago
Institutional Cluster
MIXED ★ 6/10
$27.57 $26.06▼ −5.48%▲ +2.46%$29.78 (+8.03%)
Showing 10 of 10

US Market Status

Market Closed — Opens Mon (65h 24m)

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Report published Jul 10, 2026