8-K ·Filed Jul 30, 2026

SAH

SONIC AUTOMOTIVE INC
MIXED
Impact 5/10
Horizonweeks Processed2mo ago SEC0001628280-26-050837
8-K Item 2.02: Earnings release
Actionable Insight ◆ Mixed

Monitor the trajectory of new vehicle GPU normalization and EchoPark's margin recovery. The raised EchoPark EBITDA outlook and planned Q4 2026 store expansion are positive catalysts, but the ongoing decline in adjusted EPS warrants caution. Watch for tariff impacts on vehicle pricing and consumer demand in the second half of 2026 — guidance implies H2 new vehicle GPU could dip below the $2,850-$3,000 range.

DirectionMixed
Confidencehigh
Horizonweeks
Latest settled — T+20d
SAH ▼ -20.98% at T+20d
NEUTRAL call ✗ call lost -20.98% · α vs SPY -24.94% · entry $100.34 → $79.29
Next anchor: T+60d in 21d
Latest observation: T+42 -66.69% FF3 residual α
Entry anchored
Jul 29, 03:59 PM ET
via exchange tick
T+1d
-8.73%
call -8.73% · α -9.44%
$91.58
settled 2mo ago
T+5d
-15.40%
call -15.40% · α -19.02%
$84.89
settled 8w ago
T+20d
-20.98%
call -20.98% · α -24.94%
$79.29
settled 5w ago
T+60d
—
call — · α —
—
in 21d

Price Chart

Loading chart...

Executive Summary

Sonic Automotive reported Q2 2026 revenue of $3.93B (+8% YoY) and adjusted EPS of $1.82, beating consensus of $1.75 by 4%. However, adjusted net income fell 23% YoY to $58.3M, driving a 17% decline in adjusted EPS. Guidance was mixed: new vehicle GPU raised to $2,850-$3,000, EchoPark volume growth raised to 12-15%, but EchoPark total GPU lowered to $3,100-$3,300. The divergence between revenue growth and profit compression is the key tension.

Key Financial Metrics

EPS
$1.82
est $1.75 · +4.0%
Revenue
$3.9B
est $3.8B · +4.1% · +8.0% YoY
Rating
in line

Key Facts

  • Q2 2026 total revenue $3.934B, +8% YoY (record quarter)
  • Adjusted EPS $1.82 vs consensus $1.75 (4.0% beat)
  • Adjusted net income $58.3M, down 23% YoY from $76.2M
  • GAAP net income $57.4M vs -$45.6M loss in Q2 2025 (due to prior-year impairment)
  • Franchised Dealerships same-store gross profit -3% YoY; new vehicle GPU -16% to $2,872
  • EchoPark retail used unit volume +17% YoY, but total GPU fell 12% to $3,292
  • Powersports record revenue $73.5M (+53% YoY); adjusted EBITDA $4.9M (+145%)
  • FY 2026 guidance: new vehicle GPU raised to $2,850-$3,000; EchoPark total GPU lowered to $3,100-$3,300; EchoPark adj. EBITDA raised to $35-$40M
  • Quarterly dividend raised to $0.41/share, +17% YoY
  • Board authorized $500M share repurchase program in April 2026; $528M remaining as of June 30, 2026

Financial Impact

Revenue beat of ~$154M (4.1%) and EPS beat of $0.07 (4.0%), but adjusted EPS declined 17% YoY, signaling profit margin compression despite top-line growth.

revenueadjusted EPSgross profit per unitEchoPark total GPUnew vehicle GPU

Risk Factors

  • Tariff-driven price increases may further pressure new vehicle demand and GPU
  • EchoPark total GPU guidance lowered to $3,100-$3,300, indicating margin compression from mix shift to lower-FI vehicles
  • Adjusted SGA expenses as % of gross profit deteriorated 280 bps YoY to 72.0%
  • Consumer affordability constraints could weaken used vehicle demand and unit volume
  • Net debt to adjusted EBITDA ratio rose to 2.42x from 2.13x at year-end 2025

Market Snapshot

Exchange
NYSE
Sector
Retail-Auto Dealers & Gasoline Stations
Analyst Consensus
59% bullish (17 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 7 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-050837
Exhibit: exhibit992.htm0001628280-26-050837
Document: sah-20260730.htm0001628280-26-050837
Document: 0001628280-26-050837-index-headers.html0001628280-26-050837
Document: 0001628280-26-050837-index.html0001628280-26-050837
Document: 0001628280-26-050837.txt0001628280-26-050837
8-K Data (Synthetic)0001628280-26-050837
5 reports for SAH
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SAH — sortable, filterable
TypeNow
Aug 27, 2026
5w ago
Press Release
NEUTRAL ★ 4/10
$79.29 $62.48▼ −21.20%▼ −20.69%$63.84 (−19.49%)
Jul 30, 2026
9w ago
8-K
MIXED ★ 5/10
$100.34 $79.29▼ −20.98%▼ −24.94%$63.84 (−36.38%)
Jun 8, 2026
16w ago
Insider Cluster
BEARISH ★ 5/10
$84.82 $87.26▼ −2.88%▼ −1.43%$63.84 (+24.73%)
May 8, 2026
20w ago
8-K
NEUTRAL ★ 2/10
$80.82 $84.41▲ +4.44%▲ +4.75%$63.84 (−21.01%)
Mar 6, 2026
29w ago
DEFA14A
NEUTRAL ★ 2/10
$60.84 $63.50▲ +4.38%▲ +7.18%$63.84 (+4.94%)
Showing 5 of 5

US Market Status

Market Open — Closes in 2h 19m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access