ANALYST-UPGRADE ·Filed Oct 8, 2026

MS

MORGAN STANLEY
BULLISH
Impact 4/10
Processed6d 22h ago SECanalyst-MS-tdcowen-20261008
TD Cowen initiates coverage on MS at Hold
Latest settled — T+5d
MS ▼ -2.85% at T+5d
LONG call ✗ call lost -2.85% · α vs SPY -2.57% · entry $187.44 → $182.10
Next anchor: T+20d in 17d
Latest observation: T+6 +1.93% FF3 residual α
Entry anchored
Oct 8, 09:13 AM ET
via 1-min bar
T+1d
+1.38%
call +1.38% · α +0.78%
$190.02
settled 10d ago
T+5d
-2.85%
call -2.85% · α -2.57%
$182.10
settled 4d ago
T+20d
—
call — · α —
—
in 17d
T+60d
—
call — · α —
—
in 3mo

Price Chart

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Executive Summary

TD Cowen initiates coverage on MS at Hold

Impact Score

Base Score
2/7
LLM Adjustment
+0
Final Score
4/10

Consensus & Targets

Buy / Strong Buy
20 (61%)
Hold
12
Sell / Strong Sell
1
Total Analysts
21
Mean PT
$230.29
Median PT
$231.00
High PT
$262.00
Low PT
$184.00
Current Price
$190.19
Implied Upside
+21.1%

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-10-08TD CoweninitiateHold$210.00
2026-10-06BMO CapitalmaintainOutperform$215.00
2026-10-05UBSmaintainBuy$236.00
2026-10-01Evercore ISI GroupmaintainOutperform$215.00
2026-09-30CitigroupmaintainNeutral$210.00
2026-09-28HSBCmaintainHold$219.00
2026-09-25Wells FargomaintainEqual-Weight$223.00
2026-08-03UBSmaintainBuy—
2026-07-21HSBCmaintainHold$215.00
2026-07-17BMO CapitalmaintainOutperform$250.00

Firm Track Record — TD Cowen

TD Cowen accuracy: 56% on 1796 calls | avg return: 3.4%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
BMO Capital100%3/316.6%top tier
Jefferies100%3/318.4%top tier
RBC Capital100%3/310.8%top tier
JMP Securities100%5/518.1%top tier
Evercore ISI Group86%6/78.9%top tier
Goldman Sachs86%6/719.8%top tier
Citigroup83%5/612.4%top tier
Wells Fargo75%6/817.9%top tier
HSBC75%3/49%top tier
UBS75%3/46.1%top tier

Earnings Estimates

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0y$12.83$12.23 — $13.41$82.3B↑0 ↓0
+1q$2.95$2.62 — $3.34$20.4B↑0 ↓0
+1y$13.62$11.54 — $14.87$86.6B↑0 ↓0
0q$3.04$2.85 — $3.26$20.4B↑0 ↓0

Cross-Platform Signals

Insider Trades (90d)
0 buys / 5 sells
Institutional
CITADEL ADVISORS LLC — near_exit (-81%)
Institutional
Alphadyne Asset Management LP — near_exit (-85%)
Institutional
Vestmark Advisory Solutions, Inc. — trim (-25.3%)
Short Interest
Short: 761,103 | Exempt: 417 | TRF Vol: 1,328,950 | Short Ratio: 57.3% | Off-exchange volume (dark pool + OTC)

Investment Themes

Traditional Finance

Documents Analyzed

Report based on filing metadata.

10 reports for MS
Performance horizon
0% Hit rate 0 of 4 directional calls best @ T+1▼ −0.37%Apr 15, 2026
Filters
Rows
Reports for MS — sortable, filterable
TypeNow
Oct 8, 2026
10d ago
ANALYST-UPGRADE
BULLISH ★ 4/10
$187.44 $182.10▼ −2.85%▼ −2.57%$180.57 (−3.67%)
Aug 14, 2026
9w ago
Court Ruling
NEUTRAL ★ 2/10
$217.36 $214.20▼ −1.45%▼ −0.09%$180.57 (−16.93%)
Aug 13, 2026
9w ago
13F-HR
BULLISH ★ 6/10
$218.38 $207.45▼ −5.00%▼ −3.04%$180.57 (−17.31%)
Jul 17, 2026
13w ago
Insider Cluster
NEUTRAL ★ 3/10
$215.50 $215.18▼ −0.15%▲ +0.54%$180.57 (−16.21%)
Jul 15, 2026
13w ago
8-K
BULLISH ★ 6/10
$228.55 $218.50▼ −4.40%▼ −3.42%$180.57 (−20.99%)
Jun 24, 2026
16w ago
8-K
BULLISH ★ 6/10
$221.04 $211.86▼ −4.15%▼ −5.71%$180.57 (−18.31%)
Jun 5, 2026
19w ago
Court Ruling
NEUTRAL ★ 2/10
$211.93 $214.04▲ +1.00%▲ +0.43%$180.57 (−14.80%)
Apr 16, 2026
26w ago
Insider Cluster
MIXED ★ 6/10
$186.67 $188.57▲ +1.02%▲ +0.03%$180.57 (−3.27%)
Apr 16, 2026
26w ago
Insider Cluster
NEUTRAL ★ 5/10
$186.67 $188.57▲ +1.02%▲ +0.03%$180.57 (−3.27%)
Apr 15, 2026
26w ago
8-K
BULLISH ★ 8/10
$20.63 $20.49▼ −0.64%▼ −2.28%$180.57 (+775.41%)
Showing 10 of 10

US Market Status

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Report published Oct 12, 2026