The insider sales are routine and non-informative given their tiny size relative to market cap. The strong Q2 earnings beat-and-raise is the dominant catalyst. Monitor for any larger insider sales or changes in 10b5-1 plan activity, but this cluster alone does not warrant action.
Price Chart
Executive Summary
Chairman James Quincey and insider Bruno Pietracci sold a combined $37.49M in open-market shares on July 28, 2026, following the exercise of stock options. The sales represent just 0.01% of Coca-Cola's $383.4B market cap, making them trivial and routine. This cluster occurred two days after a strong Q2 2026 earnings beat-and-raise, suggesting the sales are likely part of pre-arranged plans or tax-related dispositions rather than a bearish signal.
Key Financial Metrics
Key Facts
- Total open-market sales of $37.49M by Chairman James Quincey ($34.32M) and insider Bruno Pietracci ($3.17M) on July 28, 2026.
- Sales represent ~0.01% of Coca-Cola's $383.4B market cap — well below the 0.1% threshold for materiality.
- Both insiders exercised stock options (non-cash and cash exercises) immediately prior to the sales, a common pattern for tax withholding or diversification.
- The cluster follows a strong Q2 2026 earnings release (July 28) where Coca-Cola beat consensus EPS ($1.03 vs $0.93) and raised full-year guidance.
Financial Impact
Trivial — $37.49M in insider sales is 0.01% of market cap, no material impact on stock or fundamentals.
Risk Factors
- If additional insiders begin selling larger positions in coming weeks, it could signal reduced confidence despite the earnings beat.
- The stock may have limited near-term upside after the post-earnings run, but insider selling is not a risk factor here.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-KO-1785427268427 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 24, 2026 5w ago | Insider Cluster | $91.99 $88.61 | ▼ −3.67% | ▼ −4.99% | $85.65 (−6.89%) |
Aug 11, 2026 7w ago | Insider Cluster | $86.48 $87.55 | ▲ +1.24% | ▲ +2.30% | $85.65 (−0.96%) |
Aug 7, 2026 8w ago | Insider Cluster | $87.05 $88.07 | ▲ +1.17% | ▲ +1.57% | $85.65 (−1.61%) |
Aug 3, 2026 8w ago | Insider Cluster | $86.86 $88.67 | ▲ +2.08% | ▲ +0.85% | $85.65 (−1.39%) |
Jul 30, 2026 9w ago | Insider Cluster | $88.49 $89.06 | ▲ +0.64% | ▼ −3.32% | $85.65 (−3.21%) |
Jul 28, 2026 9w ago | 8-K | $88.27 $91.64 | ▲ +3.82% | ▲ +0.44% | $85.65 (−2.97%) |
Jul 16, 2026 11w ago | 8-K | $81.56 $87.71 | ▼ −7.54% | ▼ −3.09% | $85.65 (−5.01%) |
Jun 25, 2026 14w ago | 8-K | $82.63 $81.17 | ▼ −1.77% | ▼ −3.03% | $85.65 (+3.65%) |
Jun 12, 2026 16w ago | Insider Cluster | $82.62 $83.49 | ▲ +1.05% | ▼ −0.73% | $85.65 (+3.67%) |
Jun 12, 2026 16w ago | ANALYST-UPGRADE | $82.62 $83.49 | ▲ +1.05% | ▼ −0.73% | $85.65 (+3.67%) |
US Market Status
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