The simultaneous sales by CEO and CCO on the same day warrant monitoring for any upcoming earnings miss or negative guidance revision, but the dollar amount is too small relative to market cap to be a strong standalone signal. Watch for any Form 4 filings in the next 30 days that could indicate a broader insider selling pattern.
Price Chart
Executive Summary
Two C-suite insiders at e.l.f. Beauty (CEO and CCO) sold a combined $3.29M in open-market sales on July 1, 2026, representing ~0.05% of the company's $6.3B market cap. While the dollar amount is modest relative to market cap, the cluster of two top executives selling on the same day is notable, though insider sales are generally weak predictors of future returns per academic literature. The CEO also made non-cash gifts and other transactions on September 1, 2026, which are not economically meaningful.
Key Financial Metrics
Key Facts
- CEO Amin Tarang sold 16,100 shares for $1.26M on 2026-07-01
- CCO Jennifer Hartnett sold 25,400 shares for $2.03M on 2026-07-01
- Total insider sales of $3.29M represent ~0.05% of ELF's $6.3B market cap
- CEO also made non-cash gifts and other transactions on 2026-09-01 totaling $0 economic value
- No 10b5-1 plan pattern identified — sales appear opportunistic
Financial Impact
Insider sales of $3.29M, or ~0.05% of market cap, are below the 0.1% threshold for materiality
Risk Factors
- Insider sales may signal management's view that the stock is fairly valued or overvalued
- CEO and CCO selling on the same day could indicate shared concerns about near-term business trends
- Historical calibration shows score-4 reports on ELF have mixed outcomes (T+20 alpha of -12.07% and +8.06% in recent examples)
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-ELF-1788476482121 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 10, 2026 5w ago | Insider Cluster | $95.76 $105.96 | ▲ +10.65% | ▲ +8.53% | $113.54 (+18.57%) |
Aug 21, 2026 8w ago | Insider Cluster | $105.95 $102.12 | ▼ −3.61% | ▼ −4.93% | $113.54 (+7.16%) |
Aug 21, 2026 8w ago | Insider Cluster | $105.95 $102.12 | ▼ −3.61% | ▼ −4.93% | $113.54 (+7.16%) |
Aug 21, 2026 8w ago | Insider Cluster | $105.95 $102.12 | ▼ −3.61% | ▼ −4.93% | $113.54 (+7.16%) |
Jul 2, 2026 15w ago | Insider Cluster | $76.42 $82.89 | ▲ +8.47% | ▲ +8.16% | $113.54 (+48.57%) |
Jul 2, 2026 15w ago | Insider Cluster | $76.42 $82.26 | ▲ +7.64% | ▲ +8.06% | $113.54 (+48.57%) |
Jul 2, 2026 15w ago | Insider Cluster | $76.42 $82.26 | ▼ −7.64% | ▼ −8.06% | $113.54 (−48.57%) |
Jun 5, 2026 19w ago | Insider Cluster | $52.28 $73.49 | ▲ +40.57% | ▲ +38.94% | $113.54 (+117.18%) |
May 20, 2026 21w ago | 8-K | $53.12 $63.30 | ▲ +19.16% | ▲ +18.83% | $113.54 (+113.74%) |
Apr 27, 2026 25w ago | Insider Cluster | $63.72 $54.13 | ▲ +15.05% | ▲ +20.01% | $113.54 (−78.19%) |
US Market Status
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