Insider Cluster (2 insiders) ·Filed Aug 21, 2026

ELF

e.l.f. Beauty, Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed1mo ago
Insider cluster: 2 insiders, $668K total
Actionable Insight • Neutral

Insider sales are negligible relative to market cap and lack any clustering with earnings, press releases, or other material events. No actionable signal — monitor for any upcoming 8-K or earnings release that could provide context, but treat this as routine portfolio diversification.

DirectionNeutral
Confidencehigh
Horizonimmediate
Latest settled — T+20d ⚠ clustered
ELF ▼ -3.61% at T+20d
NEUTRAL call ✗ call lost -3.61% · α vs SPY -4.93% · entry $105.95 → $102.12
Next anchor: T+60d in 28d
Latest observation: T+38 -17.81% FF3 residual α
Entry anchored
Aug 21, 05:07 PM ET
via 1-min bar
T+1d
-0.17%
call -0.17% · α -0.49%
$105.77
settled 8w ago
T+5d
+2.93%
call +2.93% · α +2.46%
$109.05
settled 7w ago
T+20d
-3.61%
call -3.61% · α -4.93%
$102.12
settled 28d ago
T+60d
—
call — · α —
—
in 28d

Price Chart

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Executive Summary

Two insiders at e.l.f. Beauty sold a total of ~$668K in open-market transactions over a 2-day window, representing ~0.012% of the company's $5.8B market cap. The sales are trivial relative to company size and are not clustered with any material corporate event, making them routine portfolio adjustments with no bearish signal.

Key Financial Metrics

Direction
selling
Total Value
$668.1K
Insiders
2

Key Facts

  • Director Levitan Lauren Cooks sold 1,034 shares at $93.15 for ~$96K on 2026-08-18
  • SVP Operations Joshua Franks sold 5,718 shares at $100.00 for ~$572K on 2026-08-19
  • Total insider sales of ~$668K represent ~0.012% of ELF's $5.8B market cap
  • One non-cash grant of 1,421 shares to Director Cooks on 2026-08-20 ($0 value) has no economic impact

Financial Impact

Total insider sales of ~$668K, or ~0.012% of market cap — immaterial

insider holdings

Risk Factors

  • Insider sales could accelerate if a broader sell-off materializes, but current scale is trivial

Market Snapshot

Exchange
NYSE
Sector
Perfumes, Cosmetics & Other Toilet Preparations
Analyst Consensus
67% bullish (21 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-ELF-1787346742087
14 reports for ELF
Performance horizon
75% Hit rate 3 of 4 directional calls best @ T+60▲ +28.52%Feb 4, 2026
Filters
Rows
Reports for ELF — sortable, filterable
TypeNow
Sep 10, 2026
5w ago
Insider Cluster
NEUTRAL ★ 2/10
$95.76 $105.96▲ +10.65%▲ +8.53%$113.54 (+18.57%)
Aug 21, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$105.95 $102.12▼ −3.61%▼ −4.93%$113.54 (+7.16%)
Aug 21, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$105.95 $102.12▼ −3.61%▼ −4.93%$113.54 (+7.16%)
Aug 21, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$105.95 $102.12▼ −3.61%▼ −4.93%$113.54 (+7.16%)
Jul 2, 2026
15w ago
Insider Cluster
NEUTRAL ★ 4/10
$76.42 $82.89▲ +8.47%▲ +8.16%$113.54 (+48.57%)
Jul 2, 2026
15w ago
Insider Cluster
NEUTRAL ★ 2/10
$76.42 $82.26▲ +7.64%▲ +8.06%$113.54 (+48.57%)
Jul 2, 2026
15w ago
Insider Cluster
BEARISH ★ 5/10
$76.42 $82.26▼ −7.64%▼ −8.06%$113.54 (−48.57%)
Jun 5, 2026
19w ago
Insider Cluster
NEUTRAL ★ 3/10
$52.28 $73.49▲ +40.57%▲ +38.94%$113.54 (+117.18%)
May 20, 2026
21w ago
8-K
MIXED ★ 6/10
$53.12 $63.30▲ +19.16%▲ +18.83%$113.54 (+113.74%)
Apr 27, 2026
25w ago
Insider Cluster
BEARISH ★ 5/10
$63.72 $54.13▲ +15.05%▲ +20.01%$113.54 (−78.19%)
Showing 10 of 14

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Report published Aug 21, 2026