144 ·Filed Apr 1, 2026

ELF

e.l.f. Beauty, Inc.
BEARISH
Impact 6/10
Horizondays Processed6mo ago SEC0001950047-26-003154
Form 144 — notice of proposed sale of securities
Actionable Insight ▼ Bearish

Traders should monitor for actual sales after April 1, 2026, as a CEO-initiated sale of this size may signal reduced confidence in near-term performance or valuation. Consider positioning ahead of potential downward pressure, especially if no offsetting buybacks or positive catalysts emerge.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
ELF ▲ +20.99% at T+60d
SHORT call ✗ call lost -20.99% · α vs SPY -6.83% · entry $61.16 → $74.00
Entry anchored
Apr 1, 03:59 PM ET
via exchange tick
T+1d
+3.37%
call -3.37% · α -2.89%
$63.22
settled 7mo ago
T+5d
+6.49%
call -6.49% · α -2.87%
$65.13
settled 6mo ago
T+20d
+4.59%
call -4.59% · α +5.28%
$63.97
settled 6mo ago
T+60d
+20.99%
call -20.99% · α -6.83%
$74.00
settled 4mo ago

Price Chart

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Executive Summary

Amin Tarang, CEO of e.l.f. Beauty, Inc., filed a Form 144 to notify intent to sell up to 52,880 shares, valued at approximately $3.2 million based on current market prices. The shares were acquired through stock option exercises and are set to be sold on or after April 1, 2026.

Key Facts

  • Amin Tarang, CEO of e.l.f. Beauty, is the reporting owner filing Form 144.
  • He intends to sell up to 52,880 shares of common stock.
  • The sale is scheduled for April 1, 2026, or thereafter.
  • Shares were acquired through exercise of stock options and are being sold for cash.
  • Approximate value of the proposed sale is $3.2 million based on current market price (~$60.61/share).
  • Tarang holds a director and officer position, increasing the signaling weight of the sale.

Financial Impact

$3.2 million in insider selling expected

insider ownershipmarket sentimentpotential share price pressure

Risk Factors

  • Insider selling by a CEO can erode investor confidence and precede negative news or slowing fundamentals.
  • Execution of the sale could increase near-term supply in the market, potentially pressuring the stock price.

Market Snapshot

Exchange
NYSE
Sector
Perfumes, Cosmetics & Other Toilet Preparations

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001950047-26-003154
Document: 0001950047-26-003154-index.html0001950047-26-003154
Document: 0001950047-26-003154.txt0001950047-26-003154
14 reports for ELF
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+60▲ +28.52%Feb 4, 2026
Filters
Rows
Reports for ELF — sortable, filterable
TypeNow
Sep 10, 2026
5w ago
Insider Cluster
NEUTRAL ★ 2/10
$95.76 $105.96▲ +10.65%▲ +8.53%$113.54 (+18.57%)
Aug 21, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$105.95 $102.12▼ −3.61%▼ −4.93%$113.54 (+7.16%)
Aug 21, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$105.95 $102.12▼ −3.61%▼ −4.93%$113.54 (+7.16%)
Aug 21, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$105.95 $102.12▼ −3.61%▼ −4.93%$113.54 (+7.16%)
Jul 2, 2026
15w ago
Insider Cluster
NEUTRAL ★ 4/10
$76.42 $82.89▲ +8.47%▲ +8.16%$113.54 (+48.57%)
Jul 2, 2026
15w ago
Insider Cluster
NEUTRAL ★ 2/10
$76.42 $82.26▲ +7.64%▲ +8.06%$113.54 (+48.57%)
Jul 2, 2026
15w ago
Insider Cluster
BEARISH ★ 5/10
$76.42 $82.26▼ −7.64%▼ −8.06%$113.54 (−48.57%)
Jun 5, 2026
19w ago
Insider Cluster
NEUTRAL ★ 3/10
$52.28 $73.49▲ +40.57%▲ +38.94%$113.54 (+117.18%)
May 20, 2026
21w ago
8-K
MIXED ★ 6/10
$53.12 $63.30▲ +19.16%▲ +18.83%$113.54 (+113.74%)
Apr 27, 2026
25w ago
Insider Cluster
BEARISH ★ 5/10
$63.72 $54.13▲ +15.05%▲ +20.01%$113.54 (−78.19%)
Showing 10 of 14

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