144 ·Filed Sep 2, 2026

BFAM

BRIGHT HORIZONS FAMILY SOLUTIONS INC.
NEUTRAL
Impact 2/10
Horizondays Processed1mo ago SEC0001193293-26-000002
Form 144 — notice of proposed sale of securities
Actionable Insight • Neutral

Monitor for any subsequent Form 4 filings confirming the sale actually occurred. The small size and insider's role (officer and director) suggest this is a planned liquidity event, not a signal of distress. No immediate trading action warranted.

DirectionNeutral
Confidencemedium
Horizondays
Latest settled — T+20d
BFAM ▼ -9.90% at T+20d
NEUTRAL call ✗ call lost -9.90% · α vs SPY -9.74% · entry $71.95 → $64.83
Next anchor: T+60d in 8w
Entry anchored
Sep 2, 11:58 AM ET
via 1-min bar
T+1d
-1.20%
call -1.20% · α -2.24%
$71.09
settled 29d ago
T+5d
-10.67%
call -10.67% · α -9.72%
$64.27
settled 22d ago
T+20d
-9.90%
call -9.90% · α -9.74%
$64.83
settled yesterday
T+60d
—
call — · α —
—
in 8w

Price Chart

Loading chart...

Executive Summary

Mary Ann Tocio, an officer and director of Bright Horizons Family Solutions Inc. (BFAM), filed a Form 144 notice on September 2, 2026, indicating intent to sell 6,000 shares of common stock, valued at approximately $431,505 based on the filing date. This is a planned insider sale, but as a Form 144, it only signals intent, not a completed transaction. The sale is minor relative to the company's $3.6B market cap and likely part of routine personal portfolio management.

Key Facts

  • Insider Mary Ann Tocio (Officer/Director) filed a Form 144 on 2026-09-02 to sell 6,000 shares of BFAM common stock.
  • Estimated value of the proposed sale: $431,505.18.
  • The shares to be sold were acquired via stock options exercised on 03/03/2022.
  • The sale is a small fraction of the company's $3.6B market capitalization.
  • Historical performance of past reports on BFAM shows negative average T+20 returns (-7.34%), suggesting caution on over-interpreting insider moves.

Financial Impact

Proceeds of ~$431K from sale of 6,000 shares, representing a negligible fraction of the company's $3.6B market cap.

dilution (negligible)

Risk Factors

  • Insider selling ahead of upcoming earnings or material news could be negative if the sale is completed.
  • Historical data for BFAM shows negative average T+20 returns following past reports, but this is a small, routine filing.

Market Snapshot

Exchange
NYSE
Sector
Services-Child Day Care Services
Analyst Consensus
63% bullish (16 analysts)

Investment Themes

Services

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001193293-26-000002
Document: 0001193293-26-000002-index.html0001193293-26-000002
Document: 0001193293-26-000002.txt0001193293-26-000002
4 reports for BFAM
Performance horizon
Filters
Rows
Reports for BFAM — sortable, filterable
TypeNow
Sep 2, 2026
4w ago
144
NEUTRAL ★ 2/10
$71.95 $64.83▼ −9.90%▼ −9.74%$64.54 (−10.31%)
Aug 14, 2026
6w ago
Institutional Cluster
MIXED ★ 4/10
$70.29 $67.41▼ −4.10%▼ −2.12%$64.54 (−8.19%)
May 5, 2026
21w ago
8-K
MIXED ★ 4/10
$66.36 $59.64▼ −10.13%▼ −12.91%$64.54 (−2.75%)
Apr 20, 2026
23w ago
DEFA14A
NEUTRAL ★ 2/10
$85.02 $68.17▼ −19.82%▼ −24.02%$64.54 (−24.09%)
Showing 4 of 4

US Market Status

Market Open — Closes in 2h 17m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access