The insider sales are immaterial relative to AppFolio's $6.9B market cap and do not warrant a bearish read-through. Monitor the next 10-Q for any fundamental deterioration, but this cluster alone is noise.
Price Chart
Executive Summary
Two insiders at AppFolio sold a total of $379K in open-market sales over a one-day window on August 5, 2026. The General Counsel sold $133K and a 10% owner sold $247K. While the cluster is notable for involving both a C-suite officer and a major holder, the total value represents only ~0.005% of AppFolio's $6.9B market cap, making it trivial in proportion. The sales are not indicative of a bearish signal given the small relative size and the lack of a clear catalyst or pattern suggesting informed selling.
Key Financial Metrics
Key Facts
- General Counsel Evan Pickering sold 661 shares for $132,524 on August 5, 2026.
- 10% owner Maurice J. Duca sold approximately 9,000 shares across multiple trades for $246,540 on August 5, 2026.
- Total insider sales of $379K represent ~0.005% of AppFolio's $6.9B market cap.
- No insider purchases were reported in the cluster window.
- The cluster occurred on a single day, suggesting possible tax or liquidity planning rather than a coordinated bearish view.
Financial Impact
Total insider sales of $379K, representing ~0.005% of market cap.
Risk Factors
- Insider sales could accelerate if the stock continues to appreciate, but no evidence of a coordinated bearish view.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-APPF-1786168890081 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 24, 2026 5w ago | Insider Cluster | $223.05 $209.84 | ▼ −5.92% | ▼ −7.16% | $202.97 (−9.00%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▼ −4.35% | ▼ −4.07% | $202.97 (−9.55%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▲ +4.35% | ▲ +4.07% | $202.97 (+9.55%) |
Aug 18, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 17, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 14, 2026 7w ago | Insider Cluster | $195.97 $225.95 | ▲ +15.30% | ▲ +17.28% | $202.97 (+3.57%) |
Aug 12, 2026 7w ago | Insider Cluster | $203.97 $208.48 | ▲ +2.21% | ▲ +3.96% | $202.97 (−0.49%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 7, 2026 8w ago | Insider Cluster | $198.74 $214.28 | ▲ +7.82% | ▲ +8.22% | $202.97 (+2.13%) |
US Market Status
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