The selling is too small relative to market cap to warrant a bearish read. Monitor for any upcoming earnings release or material event that could trigger a larger sell-off, but this cluster alone is noise. The 100% historical win rate on APPF reports at T+20 suggests the stock has been resilient to insider selling patterns.
Price Chart
Executive Summary
A cluster of insider selling at AppFolio over the past week, led by CEO William Shane Trigg ($422K open-market sale) and CFO Timothy Mathias Eaton ($75.6K), alongside 10% owner Maurice Duca who sold ~$1.5M across two days. Total selling of ~$2M is 0.03% of the $7.6B market cap — well below the 0.1% materiality threshold — and is likely driven by routine portfolio diversification and tax planning rather than a bearish signal. The historical calibration shows strong positive drift on prior APPF reports (100% win rate at T+20), but this cluster is too small to be informative.
Key Financial Metrics
Key Facts
- CEO William Shane Trigg sold 2,100 shares for $422K on 2026-08-14
- CFO Timothy Mathias Eaton sold 373 shares for $75.6K on 2026-08-19
- 10% owner Maurice Duca sold ~7,900 shares for ~$1.5M across 2026-08-19
- Total cluster selling of ~$2M represents 0.03% of $7.6B market cap
- No insider open-market purchases in the cluster window
Financial Impact
Total insider selling of ~$2M, or 0.03% of market cap — immaterial
Risk Factors
- Insider selling could accelerate if a material negative catalyst emerges
- CEO selling of $422K may signal personal diversification rather than bearish view
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-APPF-1787266884686 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 24, 2026 5w ago | Insider Cluster | $223.05 $209.84 | ▼ −5.92% | ▼ −7.16% | $202.97 (−9.00%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▼ −4.35% | ▼ −4.07% | $202.97 (−9.55%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▲ +4.35% | ▲ +4.07% | $202.97 (+9.55%) |
Aug 18, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 17, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 14, 2026 7w ago | Insider Cluster | $195.97 $225.95 | ▲ +15.30% | ▲ +17.28% | $202.97 (+3.57%) |
Aug 12, 2026 7w ago | Insider Cluster | $203.97 $208.48 | ▲ +2.21% | ▲ +3.96% | $202.97 (−0.49%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 7, 2026 8w ago | Insider Cluster | $198.74 $214.28 | ▲ +7.82% | ▲ +8.22% | $202.97 (+2.13%) |
US Market Status
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