This insider selling cluster is too small to warrant a bearish read. The company's strong analyst consensus (94% bullish), heavy institutional ownership, and positive historical report performance suggest continued momentum. Monitor for any larger insider sales or changes in institutional positioning, but no action needed on this filing.
Price Chart
Executive Summary
Three AppFolio insiders, including 10% owner Maurice Duca, sold a total of $124K in open-market sales over a 7-day window. The total value is only ~0.002% of the $7.2B market cap, making this a trivial cluster. Per academic literature, insider sales are weak predictors and cluster sales are not more informative than non-cluster sales — this is routine portfolio diversification, not a bearish signal. The company has strong institutional support (94% analyst bullish) and a positive historical track record on prior reports (+5.64% avg T+20).
Key Financial Metrics
Key Facts
- Three insiders sold shares totaling ~$124K in open-market transactions from Aug 6–13, 2026.
- Maurice Duca (10% owner) accounted for $62K of the total; Rigler (PAO) and Pickering (GC) sold $29K and $32K respectively.
- Total sales represent ~0.002% of AppFolio's $7.2B market cap — immaterial.
- Prior reports on APPF have an 88% win rate at T+20 with +5.64% average return, suggesting strong momentum.
- Institutional ownership is heavy with BlackRock ($424M) and Principal Financial ($257M) as top holders.
Financial Impact
Total insider sales of ~$124K, or 0.002% of market cap — negligible economic impact.
Risk Factors
- Insider sales could accelerate if the stock continues to rally, but current levels are routine.
- No material risk identified from this filing.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-APPF-1786749197592 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 24, 2026 5w ago | Insider Cluster | $223.05 $209.84 | ▼ −5.92% | ▼ −7.16% | $202.97 (−9.00%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▼ −4.35% | ▼ −4.07% | $202.97 (−9.55%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▲ +4.35% | ▲ +4.07% | $202.97 (+9.55%) |
Aug 18, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 17, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 14, 2026 7w ago | Insider Cluster | $195.97 $225.95 | ▲ +15.30% | ▲ +17.28% | $202.97 (+3.57%) |
Aug 12, 2026 7w ago | Insider Cluster | $203.97 $208.48 | ▲ +2.21% | ▲ +3.96% | $202.97 (−0.49%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 7, 2026 8w ago | Insider Cluster | $198.74 $214.28 | ▲ +7.82% | ▲ +8.22% | $202.97 (+2.13%) |
US Market Status
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