Insider activity is entirely routine: tax-withholding surrenders from vesting and two tiny open-market sales by non-C-suite insiders. No signal for traders. Monitor next quarterly filing for any change in insider behavior.
Price Chart
Executive Summary
Two insiders at AppFolio (General Counsel and a 10% owner) sold a combined $145K in open-market sales over a week, while the CEO and CFO executed routine tax-withholding share surrenders totaling ~$1.1M (non-cash, no economic signal). The $145K in open-market sales represents ~0.002% of AppFolio's $7.2B market cap — a trivial, non-informative amount. The cluster is overwhelmingly driven by non-cash tax events, and the lone open-market sale by the General Counsel is immaterial relative to company size.
Key Financial Metrics
Key Facts
- General Counsel Pickering sold 661 shares at $200.49 for $133K on 2026-08-05
- 10% owner Duca sold 60 shares at $200.56 for $12K on 2026-08-07
- Total open-market sales: $145K, or ~0.002% of $7.2B market cap
- CEO Trigg and CFO Eaton surrendered shares for tax withholding on vesting — no economic signal
- Principal Accounting Officer Rigler sold 150 shares at $195.87 for $29K on 2026-08-10 (also trivial)
- No insider open-market purchases in the cluster
Financial Impact
$145K in open-market sales, ~0.002% of market cap — immaterial
Risk Factors
- No material insider risk identified from this cluster
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-APPF-1786572083276 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 24, 2026 5w ago | Insider Cluster | $223.05 $209.84 | ▼ −5.92% | ▼ −7.16% | $202.97 (−9.00%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▼ −4.35% | ▼ −4.07% | $202.97 (−9.55%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▲ +4.35% | ▲ +4.07% | $202.97 (+9.55%) |
Aug 18, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 17, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 14, 2026 7w ago | Insider Cluster | $195.97 $225.95 | ▲ +15.30% | ▲ +17.28% | $202.97 (+3.57%) |
Aug 12, 2026 7w ago | Insider Cluster | $203.97 $208.48 | ▲ +2.21% | ▲ +3.96% | $202.97 (−0.49%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 7, 2026 8w ago | Insider Cluster | $198.74 $214.28 | ▲ +7.82% | ▲ +8.22% | $202.97 (+2.13%) |
US Market Status
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