Monitor AppFolio's next earnings release (likely late October) for any guidance changes that might have prompted the selling, but the trivial size and lack of C-suite participation suggest no near-term catalyst. The stock's strong analyst consensus (94% bullish) and positive historical drift after neutral reports (+3.69% avg T+20) argue against a bearish read-through.
Price Chart
Executive Summary
Two insiders at AppFolio (APPF) sold a combined ~$1.66M in open-market transactions over a 7-day window, with 10% owner Maurice Duca accounting for ~$1.52M of that total. The selling is trivial relative to AppFolio's $7.0B market cap (0.024%), and the pattern of many small trades by Duca on a single day suggests a pre-arranged 10b5-1 plan rather than a bearish signal. General Counsel Evan Pickering's $133K sale is also routine. No C-suite executives participated, and the dollar amounts are immaterial.
Key Financial Metrics
Key Facts
- Total insider open-market sales: ~$1.66M (0.024% of $7.0B market cap)
- 10% owner Maurice Duca sold ~$1.52M across 20 trades on 2026-08-07
- General Counsel Evan Pickering sold $133K on 2026-08-05
- No C-suite (CEO/CFO/COO) selling detected
- Duca's multiple small trades on one day consistent with a 10b5-1 plan
Financial Impact
Insider selling of ~$1.66M is negligible relative to $7.0B market cap; no material financial impact.
Risk Factors
- Insider selling, while small, could accelerate if a broader market downturn occurs
- No material risk identified from this filing alone
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-APPF-1786399315069 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 24, 2026 5w ago | Insider Cluster | $223.05 $209.84 | ▼ −5.92% | ▼ −7.16% | $202.97 (−9.00%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▼ −4.35% | ▼ −4.07% | $202.97 (−9.55%) |
Aug 20, 2026 6w ago | Insider Cluster | $224.40 $214.63 | ▲ +4.35% | ▲ +4.07% | $202.97 (+9.55%) |
Aug 18, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 17, 2026 6w ago | Insider Cluster | $203.95 $221.17 | ▲ +8.44% | ▲ +9.75% | $202.97 (−0.48%) |
Aug 14, 2026 7w ago | Insider Cluster | $195.97 $225.95 | ▲ +15.30% | ▲ +17.28% | $202.97 (+3.57%) |
Aug 12, 2026 7w ago | Insider Cluster | $203.97 $208.48 | ▲ +2.21% | ▲ +3.96% | $202.97 (−0.49%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 10, 2026 7w ago | Insider Cluster | $203.02 $205.65 | ▲ +1.30% | ▲ +2.35% | $202.97 (−0.02%) |
Aug 7, 2026 8w ago | Insider Cluster | $198.74 $214.28 | ▲ +7.82% | ▲ +8.22% | $202.97 (+2.13%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access